As a result, competition is fierce at the top of the search engines. Each of the major relevancy-based search engines uses a unique methodology, algorithm or formula to determine a Website's relevance to keyword queries that considers a variety of HTML elements of a Website.

Relevance requirements are dynamic and evolve rapidly -- dozens of new positioning challenges arise on a weekly basis. Combine all these factors, and search engine placement is a complex and ever-moving target to hit. As an industry leader with a proven track record, Cyberweb Global Services will naturally optimize your Website to rank highly for your keywords and generate search engine traffic from the Internet's leading search engine and directories (Google, Yahoo, AOL, etc.)

Search Engine Optimization (SEO) is the process of selecting targeted keyword phrases related to your business, and ensuring that your site ranks highly when potential buyers are searching for products and services related to these keywords. The process ensures that web pages are readable to search engines and place the appropriate emphasis on the key topics contained within the individual pages of your Website. Research has shown that optimizing the backend HTML code of a client's existing Website increases the overall exposure that the site will achieve on the search engines. As such, it is critical that your Website is optimized to appeal to the search engines and maintained to ensure that as the search criteria changes, you maintain high rankings within the results pages of the search engines. Cyberweb Global Services experienced team of SEO experts will see to it that your Website is fully optimized so that the search engine spiders can crawl your Website comprehensively, extract pertinent relevancy data, and ensure you are found at the top when your target audience is searching the Internet for content related to your business.

We achieve this by targeting the Internet's major search properties in order to drive self-qualified prospects to your site - the specific audiences that are looking for your products and/or services. The process begins with the effective selection of the basic building blocks for your Search Engine Optimization campaign… your keywords.

The keyword analysis and selection phase of our Search Engine Optimization process is designed to identify targeted, relevant keywords to ensure that the most qualified users will find the specific pages within your site that contain the subject matter they are looking for.

After establishing the most effective keywords for your Website, Cyberweb Global Services will do competitive analysis to check exactly where you stand relative to your competitors for these keywords. This phase of the Search Engine Optimization process will yield the foundational data necessary to achieve the competitive advantages needed to outperform your competitors on the search engines and gain valuable market share.

As the title implies, content enhancement involves the modification or addition of Website content. During this phase of the process, Cyberweb Global Services will modify the current placement of existing content, add new content, or even remove existing content in certain circumstances. Since the end goal of the Search Engine Optimization process is to achieve prominent placement for the right keywords, rather than tricking the search engines into listing your pages, we will need to ensure that the proper keywords are incorporated into your site in an appropriate manner. Simply including these keywords into your content is not enough. Cyberweb Global Services has years of experience in constructing site content in a search engine friendly format.

While flash, Java script, DHTML, and framing technologies may look great to the end user, they can stop a search engine spider dead in its tracks and prohibit your Website from being crawled effectively. Even if your site has been programmed in pure, easy to read HTML, you may not be presenting the spider with the appropriate information. Title, H1, and Meta tags are all important elements in effective code writing. Search engines rely on specific code to determine the content within a web page. Database-driven Websites present yet another obstacle for search engine spiders. Without proper Search Engine Optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic. Cyberweb Global Services has years of experience in making this code work with your content rather than against it.

Your site may contain information about a subject, but how qualified is your site to talk about it? Relevancy based search engines use linking methodologies to determine the relative credibility of one site versus another with respect to subject matter. You may have heard the terms "Link Popularity" and "Page Rank" through Search Engine Optimization research. These terms refer to the existence of external links from sites that link to yours. These links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet. Cyberweb Global Services works with you to help increase the number, quality and manner in which external sites are linked to your Website. Cyberweb Global Services works with you to identify relevant sources for links, where they should direct traffic to, and how they link.

Cyberweb Global Services offers varying levels of implementation to address the individual needs of our clients. Cyberweb Global Services can implement Search Engine Optimization by accessing your web servers and uploading the new optimized pages.

Cyberweb Global Services hand submits all pages into search engines and directories. Directory submission requires both effective copy writing and a comprehensive understanding of the search engines. Cyberweb Global Services ensures that your directory submissions are in compliance with the directory's technical parameters and ensures that your listings are as keyword rich and relevant as possible. Proper directory submission is critical for search engine success.

The precise make-up of these algorithms are closely guarded by the Search Engines. We use our experience to present your site in the best light, no matter how these rules may change. As and when the search engines change their algorithm, the change can affect on your current ranking, we will analyze new changed algorithm and make sure your site will be compatible with it and get top ranking again. This process normally takes 4-6 weeks.

1> Yahoo! 2> Google, 3> Lycos, 4> Netscape, 5> AllTheWeb, 6> AllTheSites, 7> HotBot, 8> AOL [America On Line], 9> Excite, 10> iWon, 11> Rediff, 12> WebCrawler, 13> InfoSeek, 14> Khoj, 15> ICQ. 16> DMOZ 17> Dogpile 18> MetaCrawler, 19> CNN, 20> EarthLink. 21> NBCi